Connect, Grow & Build Your Business with YouTube
Reach the right viewers, grow your audience, and create pathways to your paid classes, patterns, products, and offers.
Live Course, September 15 - October 16, 2026
Real-Time feedback and coaching!
1-year access to replays and course materials.
You Don't Have to Guess Your Way Through YouTube.
You suspect YouTube could help more people discover your work.
Maybe you're not sure what to post.
Maybe you've already started a channel, but you don't know if the videos you're making are actually reaching the right people or doing anything for your business.
You've probably heard you need to post constantly, chase trends, master the algorithm, or give away everything you know for free.
Or maybe your channel has just been sitting there for a while, waiting for you to come back to it with a plan.
Wherever you're starting,
the goal IS NOT to become a professional YouTuber.
It's to make YouTube work for the business you're already building - without guessing, without chasing trends, and without giving away everything you know.
That's what we'll work on together.
You Might Be Wondering:
“I don’t have time to be making videos all the time.”
“My channel is basically dead.”
“I’m not good on camera.”
“There are already so many people teaching this… why would anyone watch me?”
Those are real concerns.
I hear them all the time.
The Algorithm Doesn't Need You to Be an Influencer.
❌ Follow random trends or go viral
❌ Compete with giant channels
That works for influencers, not for artists, makers, and teachers building a real business.
✅ Create clear topics
✅ Create clear signals about who your content is for
You don’t need to become a full-time YouTuber, fancy equipment, or to post constantly.
YouTube Rewards Clarity!
Here’s What This Looks Like When It Actually Works
You create a small collection of videos that answer real questions your ideal students are already asking.
When those videos are clear and set up correctly, YouTube starts connecting your work with people who are actively searching.
You stop trying to be seen by everyone.
You start being found by the right people.
The ones already interested in what you teach -
and much more likely to become your students.
Perfect for:
- Quilt, craft, and art teachers building online workshops
- Artists and makers sharing tutorials or creative processes
- Creative business owners using video to attract customers
- Designers and retailers who need simple, effective video marketing
That's exactly what we'll build together.
Is This Course For You?
This might be right for you if...
- You're ready to start a channel, or you already have one that feels scattered or stuck.
- You want more of the right people to discover your classes, patterns, products, or other offers.
- You're not sure what kinds of videos actually make sense for your audience or business.
- You want to understand what YouTube's analytics are telling you, without becoming obsessed with the numbers.
And if you've been wondering, "Do I have to give away everything I know for free?" we'll talk about that, too.
Meet Your Instructor: Beth Ann Williams
Beth Ann is one of a select group of creators invited into YouTube's Creator Community - a program where YouTube provides ongoing direct training, real-time updates, and support to a small number of working creators. She's also an active member of the YouTube Partner Program.
She's put that access to work. In under 18 months, Beth Ann grew her niche quilting education channel, Beth Ann Williams Quilts, to more than 9,000 subscribers inside a small, very specific niche, not a broad hobby space and has been able to use that audience strategically to grow a thriving teaching and pattern sales business.
Beth Ann brings that current, inside-the-platform knowledge together with more than 30 years of teaching experience in the creative industry. She's been teaching since 1997 as a quilting and fiber arts instructor, designer, author, and content creator, and she knows what it takes to reach and serve creative teachers and business owners specifically.
As a YouTube instructor and coach with the Academy for Virtual Teaching, Beth Ann helps you understand not just what to do on YouTube, but why it matters and how to make thoughtful decisions for your own audience and business.
"My goal isn't to give you another YouTube formula to follow. I want to help you understand the platform well enough to make thoughtful decisions for your own audience and business."
What We'll Work On Together
WEEK
01
Positioning & Channel Architecture
Tuesday, September 15 | 3:00–4:30 pm ET
Clarity for you → clarity for your channel → clarity for YouTube
We'll start with the foundation: who you want to reach, what you want YouTube to do for your business, and how your channel can communicate that clearly.
You'll evaluate the signals your channel is already sending, strengthen your positioning, and organize your channel so viewers can more easily understand what you offer and find the content that's most relevant to them.
WEEK
02
Content Strategy & Intent Mapping
Tuesday, September 22 | 3:00–4:30 pm ET
From ideas to clear, strategic content direction
Next, we'll explore what to publish and why. You'll learn how to identify topics that align with your audience and business goals, explore what your potential viewers are looking for, and begin building a bank of video ideas that makes sense for your channel.
Rather than chasing random ideas or trends, you'll develop a more intentional approach to content that can attract and serve the people you most want to reach.
WEEK
03
Implementation & Application
Tuesday, September 29 | 3:00–4:30 pm ET
Time to put the foundation to work
No new lessons this week.
Instead, you'll have dedicated time to apply what you've learned to your own channel and content direction. We'll still meet live, so you can bring your questions, talk through decisions, get feedback, and work through anything that's getting in your way before we move forward.
WEEK
04
Execution: Video Planning & Packaging
Tuesday, October 6 | 3:00–4:30 pm ET
Turn your strategic direction into focused individual videos
Once your foundation and content direction are in place, we'll turn our attention to individual videos.
You'll learn practical approaches for planning educational content, shaping videos around viewer intent, writing stronger titles and descriptions, and using your packaging and upload process to send clear signals about what each video offers and who it's for.
You'll also receive practical checklists you can use again as you continue creating new videos.
WEEK
05
Understanding Analytics & Sustainable Systems
Tuesday, October 13 | 3:00–4:30 pm ET
Learn from what happens and adjust your approach as you go
YouTube analytics can provide useful information without becoming another set of numbers to obsess over. We'll look at signals that can help you understand how viewers are finding and responding to your videos, including the basics of click-through rate, viewer retention, and other useful performance indicators.
We'll also explore sustainable ways to continue building your channel, including developing a realistic publishing rhythm, capturing future content ideas, and creating pathways that can help interested viewers continue their relationship with you beyond YouTube.
WRAP
SESSION
Bonus Checklists & Next Steps
Friday, October 16 | 3:00–4:30 pm ET
We'll bring the pieces together with printable resources designed to make it easier to continue applying what you've learned after the course ends.
Live sessions are scheduled for 90 minutes.
When time and schedules allow, Beth Ann may stay a little longer to answer additional questions.
What Will You Leave With?
A MasterY OF Your YouTube Identity
You'll have greater clarity about whom you want to reach, what role YouTube can play in your business, and how your channel communicates that.
Build a strong foundation for your channel.
✅ Define your audience
✅ Align your teaching expertise with what viewers are searching for
✅ Attract exactly the right viewers for your business
a Clear Content Strategy
Instead of wondering what to post next, you'll have a more intentional way to identify and evaluate ideas for your own audience and goals.
Have a clear direction for your content.
✅ Map your viewers’ real questions into video topics
✅ Build a simple “content wall” that guides your channel growth
✅ Write titles that earn clicks and keep viewers watching
THE RIGHT Signals to SEND TO YouTube
You'll know more about planning and packaging videos so the viewer - and YouTube - can understand what you're offering.
Understand the algorithm and analytics.
✅ Key signals YouTube needs to find your perfect audience
✅ Retention techniques that keep viewers watching longer
✅ Key analytics to check in on, without obsessing over the numbers
a Sustainable Publishing System
Build a simple system that keeps your channel moving forward without burning yourself out.
Use practical resources to help you continue building.
✅ A content idea bank so you never run out of topics
✅ A realistic publishing rhythm that fits your schedule
✅ Simple ways to turn viewers into subscribers and workshop students
Most importantly,
you'll understand more about what you're doing,
why you're doing it,
and how to make thoughtful YouTube decisions
that bring your audience into your creative business.
You Can Reach a Global Audience With Videos You Are Proud to Share.
They’re simple, authentic demonstrations where viewers can clearly see:
• how you work
• how you approach creative problems
• how ideas become finished pieces
These kinds of videos are exactly what YouTube’s search system serves to new viewers.
When your videos clearly show what you make and who it’s for, the platform can start recommending your channel to the right audience.
You don’t need studio-level production. You need clarity, consistency, and the right content strategy.
That’s exactly what this course will help you build.
A Few Questions You Might Have
I'm starting from scratch. Is this course too advanced for me?
No. We'll begin with the foundation of your channel — including whom you want to reach, what you want YouTube to do for your business, and how to communicate that clearly.
I already have a YouTube channel. Will this still help me?
Yes. Some participants come in with channels they've been using for years. You'll be able to evaluate what you're already doing and make more intentional decisions going forward.
How big of a channel will actually do my business any good?
You don't need millions of subscribers. A small, targeted channel with 100–500 engaged viewers can generate consistent workshop enrollments.
What if I hate being on video?
You don't need to be a charismatic performer. You can use screen recordings, demonstrations, or behind-the-scenes footage. Your expertise matters more than polish.
Do I need to publish videos during the course?
It's not required, since different people are in different places in their YouTube journey.
What kind of videos will I learn to make?
This course focuses on the strategy behind successful YouTube channels, so your videos attract the right viewers and grow your audience.
You'll learn how to: Choose the right video topics, package your videos so people click, and help YouTube understand who your content is for.
The Academy for Virtual Teaching has other courses to help you learn very simple filming and editing techniques with simple tools (your phone!)
Do I need to give away my paid classes or teaching on YouTube?
No. We'll look at ways free content can genuinely serve your audience while your paid classes, products, patterns, and other offers provide meaningful opportunities to go deeper.
What if I can't attend every session live?
All sessions are recorded and added to your dashboard, so you'll never miss a thing. You can watch anytime, on your own schedule.
How long will I have access to the course materials?
You'll have access to the course materials for 1 year from your enrollment date. That gives you plenty of time to watch live sessions, rewatch replays, and work through the content at your own pace.
Ready to Use YouTube With Greater Clarity and Purpose?
You don't need to know everything about YouTube before you begin.
And you don't need to build your business around becoming a YouTuber.
You need a clearer understanding of who you're trying to reach, what you're trying to accomplish, and how YouTube can support the creative business you're already building.
If that sounds like the kind of help you've been looking for, I'd love to have you join us.
