You Don't Need a Bigger List,
You Need a Better Welcome!
A Self-Paced Workshop for Turning New Subscribers Into People Who Trust You Enough to Buy
Self-paced, evergreen, available anytime.
Work through it in an afternoon or spread it over a few weeks, whatever fits your schedule.
Someone signs up for your freebie. They get one confirmation email, maybe a cheerful "check your inbox!" And then... nothing.
- No follow-up. No introduction. Silence.
- Your freebie sits unopened and they never experience the value of what you have provided.
- When they get your newsletter three weeks later, they've forgotten all about you.
- Your open rates sink and your audience never really connects with you, you're a stranger again.
- You launch a new course to your whole list and because they don't really know you, they just feel spammed.
- You've wasted the effort you put into connecting with YOUR people.
It doesn't have to be this way.
A welcome sequence isn't about being clever, and it doesn't require fancy technology.
It's a small handful of emails, each doing one specific job, in the right order.
You set up once then run it automatically, forever.
Never Waste a "Hello" Again ✨
Every new subscriber gets a first email that actually acknowledges why they signed up, so trust starts building before you've said a word about selling anything.
They'll Know You Before You Ask for the Sale ✨
By the time you launch a workshop or offer, your list already knows your story, your values, and why you're the right guide — so the pitch feels like a natural next step, not a cold ask.
Set It Up Once, Let It Work Forever✨
Every new subscriber automatically gets the same trust-building sequence, without you lifting a finger after the day you build it.
What This Workshop Gives You:
Get ready-to-adapt email templates, written in general language so you can swap in your own craft and give it your authentic voice.
Each has 5 subject line options, a full sample body, a "make it your own" guide, and a must-includes checklist.
01
The CATCH Email
This is your first hello to a new subscriber.
02
The NURTURE Email
You'll have templates for two versions: one for tool/template freebies, one for knowledge-based freebies.
03
Six WELCOME Sequence Options
These are the relationship-building templates: origin story, specialized knowledge, core values, social media, lessons learned, your offers. Pick the ones that fit your brand.
04
The WRAP-UP Email
05
BONUS: Lead Magnet Ideas
06
BONUS: Practical Implementation Guidelines
You don't need a big list to start. This works whether you have 12 subscribers or 1,200.
It's the sequence itself doing the work, not the number of people receiving it.
This self-paced workshop is built for creative teachers and makers who:
- Already have a freebie (or are about to), and know people are signing up, but aren't sure what happens after
- Have watched a workshop launch fall flat because their list didn't remember who they were
- Want their emails to feel like them, not like a template that sounds like everyone else's
- Are ready to stop starting over with every new subscriber and build something that runs on its own
Stop losing subscribers to silence!
You don't have to be a copywriter to write emails that build trust. You just need the right four jobs, done in the right order and this workshop hands you exactly that.
Do I need a big email list already?
Not at all. This works whether you have 12 subscribers or 1,200 — it's the sequence itself doing the work, not the size of your list. And if you don't have subscribers yet, "Your First 100 Subscribers" is our free guide to building your list from scratch — is included with this workshop.
What if I don't have a freebie yet?
You'll still walk away ready to go. This workshop includes a list of freebie ideas to help you choose one that fits your craft, so you're not stuck before you even start.
Is this live or self-paced?
This is a self-paced, evergreen workshop. Go through it in one sitting or spread it across a few weeks. It's yours to revisit anytime.
Is this only for teachers?
Not at all. It's built with creative teachers in mind, but if you're a maker, coach, or course creator with a freebie and a list, the same four jobs apply to you.
What platform does this work with?
Any email platform that supports automation: Mailchimp, Flodesk, MailerLite, ConvertKit, and others all work. If you're not sure how to set up automation on your specific platform, the bonus Practical Implementation Guidelines can help.
How long will I have access?
Lifetime access. Rewatch tutorials, explore new ones as they're added, and come back any time you need a refresher.
Lyric Kinard
Artist, Author, Educator
