Trademark for Virtual Teachers

What do creative makers need to know about Trademarks? A quick review of the book Just Wanna Trademark.

For many creative artists, turning their passion into a business venture is a dream come true. Creative entrepreneurs understand the importance of protecting our unique brand - it's all about the visuals!

book cover for just wanna trademark for makers

One powerful tool that can help safeguard your artistic identity and business is trademark registration.

It can feel like a daunting process, full of bureaucracy, lawyer-speak, and costly. It feels like it, but it really doesn't have to be that way.

The new book, Just Wanna Trademark for Makers, is a step-by-step guide that is focused on helping people in the creative industries feel confident in their application process.

I have, in fact, half-heartedly tired to register a trademark and failed, following online tutorials. Maybe I could have made it work? Maybe not?

With this book I'm going to give it a go again. Just on first flip-through I am impressed with the step-by-step instructions that will walk a creative businessperson through the process. I also love that so many "ifs, ands, or buts" are covered using examples specifically for our industry.

Take a Look Here:

Why Register a Trademark?

There are sooooo many good reasons!

  1. Protecting Your Brand Identity: A trademark is a legal symbol of your brand. It not only protects your business name but also your logo, slogan, or any other distinctive elements that set your creative work apart. By securing a trademark, you prevent others from using similar marks that could potentially confuse customers and dilute your brand's uniqueness.
  2. Exclusive Rights: Trademarks grant you exclusive rights to use your brand in connection with your creative services or products. This exclusivity enables you to build a strong and recognizable presence in the market, making it easier for customers to find and trust your work.
  3. Legal Recourse: Registering a trademark provides a robust legal basis for taking action against anyone who tries to infringe on your brand. If someone copies or misuses your trademark, you can pursue legal remedies, such as cease and desist letters, lawsuits, or claims for damages.
  4. Business Expansion: As a creative artist, you may want to expand your business in the future, whether through licensing, franchising, or partnerships. A registered trademark enhances your business's value and makes it more attractive to potential investors or collaborators.
  5. Deterrent: A registered trademark acts as a deterrent to potential infringers. Once your trademark is on the public record, it's easier for others to discover, reducing the likelihood of infringement in the first place.


The Academy for Virtual Teaching is lucky enough to bring in Elizabeth Townsend Gard for a workshop that will walk us through the steps of registering for your own trademark.

November 15, 6-9pm eastern for our Pro-Level members. We invite you to join us.

$29 for one month's  Pro Membership at the Academy includes an entire library of business development workshops and our archive of guest seminars. The trademark workshop will be recorded and be available for all ongoing Pro Members.

If you want to read more about the book, click through to these blogs over the next few days.


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