Quilting Live: How Sondrasa Uses Twitch to Connect and Create

I sat down with the incredible Sondrasa of Art Quilts by Design to talk about the unexpected ways live streaming has shaped her creative business.

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Summary:

In this episode, I sat down with the incredible Sondrasa of Art Quilts by Design to talk about the unexpected ways live streaming has shaped her creative business. We dove into how she built a community through platforms like Twitch and YouTube, the differences between pre-recorded and live content, and why she’s passionate about bringing people along for the ride. She shares some honest reflections about being an extroverted maker in a digital world, how live streaming feeds her creativity, and what it really takes (both technically and energetically) to show up consistently on camera. Whether you’re tech-curious or already video-savvy, you’ll walk away from this conversation inspired to connect more deeply with your audience in your way.

Topics:

Why Sondrasa chose Twitch for live streaming her quilting work
The pros and cons of live streaming vs. pre-recorded video content
How Open Broadcaster Software (OBS) software helps streamline the tech side of video creation
Building authentic community beyond the Instagram algorithm
Monetization strategies for creatives using video and live platforms

Episode Resources:

Open Broadcaster Software

About Sondrasa:

I'm Sondrasa of Art Quilts by Design. I have been an avid Art Quilter for over a decade. I have found quilting to be the perfect pallet for my creativity. Playing with the mediums of fabric and thread to create my own unique brand of fabric art for both international quilt shows and my own quilt patterns. When not designing and being a fabric addict, you'll find me live streaming creative quilting content on Twitch where I've grown a tight knit community over the last 6 years.

Connect with Sondrasa:

Click here to read a raw transcript of this episode

Lyric Kinard (00:01.362) Hi my friend, we are here with Sadrassa from Art Quilts by Design and I am so grateful that you are giving a little bit of your time here for our audience members because the things that you do online are so interesting and I think they will really enjoy hearing how you create community and how you build your audience through things like live streaming. So first, introduce yourself and tell me a little bit about your history and how you got to where you are in your business. Sondrasa (00:40.568) Sure, so I'm Sandrasa. I run art quilts by design. A little back history for my business in general. I do a lot of pattern design now and sell quilt patterns. But way back when I first kind of started, I did quilt commissioning. And a lot of that I would stream on a platform called Twitch. So between live streaming, you know, because I had kids and family and all those kinds of things. So was kind of an easy way to kind of just pepper it into an already busy life, you know? So I streamed, good six years solid. And then I've been on the platform for almost nine years now, on and off streaming. But most of my focus now is on pattern design and content in that manner. Lyric Kinard (01:37.526) Alright, and when I met you, you were doing really, really cool things with livestreaming and I love all the parts of your business and it's been so fun to watch it evolve and grow over time as your name kind of gets out there in this weird small pond of the quilting world. You're a big fish and it's really fun. Sondrasa (01:54.734) you Sondrasa (02:02.41) I don't know about that. There's always a bigger pond, Lyric Kinard (02:06.203) Yeah, but I love this crafty creative makers environment of people who are doing creative beautiful things and you're one of them. So let's go back a little bit and talk about Twitch. because that's something that most people might not have considered for a vehicle to build an audience. Can you describe what it is, how you got on it, what you did there, and how it fit into your business model? Sondrasa (02:38.99) Sure, sure. Twitch is an online platform that I'm sure many of you viewers have probably heard in passing from maybe their kids or grandkids because a lot of people watch Twitch for gamer content creators who sit there and stream gaming and things like that. But Twitch actually started as kind of an OG or original place for IRL in-person streaming, cooking streaming, just creative streamers in general. then, you know, video games kind of exploded and then Amazon got their hands involved and it went from, you know, just this little corner of the internet where you kind of logged in and did your own thing to now this huge international corporation that, you know, all of us can come on to and build rapport with people from all over the world. But the creatives are still there. We're still there. We're just in a smaller little pocket now. Lyric Kinard (03:41.173) And what are they doing? How does it work? Sondrasa (03:45.506) man, well, so you can pretty much do anything and everything, you know, as far as there's a vibrant art community that will do physical art like painting or digital art on say Adobe and things. Then you have creators like myself who are quilters or leather workers. There are cosplay sewers. There are yarn enthusiasts who crochet and knit and pretty much anything. you can do, there's polymer clay, you can stream it. It doesn't really take too much. Lyric Kinard (04:20.135) And streaming means that you've got a camera on, you're just working in your studio and it's all live, it's going out to your audience. Is it the kind of platform where people find you organically and is there a paywall? What's the kind of tell me what's the point besides entertainment if you're a business person? Sondrasa (04:39.224) So... So if you're a business person, alright so I guess for revenue's sake we can kind of talk about there's Twitch and then there's YouTube. More people are familiar with YouTube because of video content but they do have streaming services that they do now so you could live stream. Each platform has its strengths and weaknesses. If you do not already have a community and you need the algorithm to feed you to people, you're gonna wanna stream on YouTube. If you don't mind putting in the hours and the long work and maybe you already have a small community that you're bringing over from Twitter slash X or Instagram, Twitch is probably gonna be a better platform for you. There are... You can make paywalls if you want, the kind of base of the monetization, let's talk kind of a little bit about that before I digress too much. So in streaming in general, what I'm doing, for example, if I'm streaming, is just kind of broadcasting on the platform and people will pop in and click on my channel, sit in my chat room, maybe a little talk, maybe they'll... not we call those lurkers and they're still really great support and for most part I want my content to be free so that anyone can come in and kind of watch and I can build a community that way you can have what we call sub only mode where you put a paywall and only people who have paid can see you Sondrasa (06:30.966) That's a great way if you already have a community and you're doing like a sub day where maybe you're playing games with only subscribers of your channel or maybe you're doing like a craft day and you only want those community members to be able to access that content. But then, so if you're doing just a normal stream and it doesn't have a paywall to just access your content, then you have several tiers of what we call subscriptions or subs. For Twitch, for example, there are three. Your basic tier of subscription is, depending on your location, is about $5. And then you have a $15 level and then a $25 level. And basically, think of it kind of like a Patreon, really, because you're just having viewers who want to support you and keep you making the kind of content you're doing. Lyric Kinard (07:21.204) Hmm. Sondrasa (07:27.81) And there's all sorts of different ways they can do that, whether it's through donations or things like that. But subscriptions are the most consistent that you can kind of achieve because that renews every month and, you know, it means people want to keep coming back for a longer period. They're more invested in you as the creator and the content you make. Lyric Kinard (07:49.512) Okay, so it's a live streaming platform where you hang out with your people and you can give your special people more hangout or whatever it is. Sondrasa (07:54.05) Pretty much. Sondrasa (07:58.454) You could! There's all kinds of different things, like just right off the bat if somebody's going to subscribe at tier 3, there's really not much difference versus a tier 1. They get more what we call emotes, which are usually like personalized little emojis that you can use in the channel and across the rest of Twitch. So, you know. Lyric Kinard (08:16.49) Mm. Lyric Kinard (08:20.821) I can see this being interesting to the younger gaming generation, right? People who grew up with that, that's kind of a fun thing for them. Sondrasa (08:30.456) mean it's all relative right? I mean I'm a millennial, an older millennial and I really enjoy it. It kind of creates an ecosystem in and of itself because I as a content creator want to have really cute super emojis that are customized to me and my channel so I'm going to then employ my artist friend to make customized emotes for me that I can use on the platform and in my discord channel which is another community tool that you can use. So yeah, kind of. Lyric Kinard (08:58.943) Right. Sondrasa (09:00.066) feeds off of each other. Lyric Kinard (09:01.683) And the live streaming can also be done on YouTube. A lot of people do live streaming on YouTube. I think you could probably do things like have unlisted links to send out to newsletter subscribers if they are going to have a special event or something. So why? Sondrasa (09:06.712) Yes. You can. Lyric Kinard (09:24.821) If we're not monetizing it that way, let's say somebody wants to build an audience on YouTube, what would be the benefit of live streaming versus maybe pre-recording a tutorial and putting that up? Sondrasa (09:30.926) Mm-hmm. Sondrasa (09:39.794) So those are like two different beasts in and of itself and really you gotta kinda look at yourself as the kind of person that you are and what you thrive on because I love making videos and making short tutorials. It's easier for me because I don't have to have 20 different things going on on my computer and pay attention and read chat and you know have so many technical things I can just focus on my script and what I'm doing, recording, editing, get it out there. Lyric Kinard (09:43.444) Right. Lyric Kinard (10:04.949) Right. You Sondrasa (10:09.794) Right? But I am a social creature and I'm an extrovert by nature. I thrive on that immediate engagement and interaction. It's why I also really enjoy doing webinars or Zoom classes, right? For patterns and things. Because I can have immediate engagement with that audience member and... Lyric Kinard (10:28.277) Mm-hmm. Sondrasa (10:36.202) if that person, example, if I'm doing a tutorial on English paper piecing and that person has a question right then and there, they can ask me, I can stop, roll it back, show it to them immediately and that might lead us on a completely different tangent or, you know, it's that immediate feedback of, okay, this is what they're looking for, I can feed off of this and feed them more content that they're engaging. And then it also builds connection, right? You know if I make a video on YouTube and I put it up there and somebody comments, that's great But it's gonna take a lot longer to build a connection and hopefully hoping they're gonna come back for the next video Right if I do a live stream whether it's 30 minutes two hours is usually a good sweet spot for creative content Some people go I've had a live stream go as long as 13 hours Lyric Kinard (11:32.181) Whoa, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, oh, Sondrasa (11:32.21) You think it's a long time, but when you're really in the thick of it, like it goes by really fast and it's fun. Lyric Kinard (11:38.197) If you're already making a project that is going to take 13 hours, why not share it with everybody, Sondrasa (11:43.82) Well, and you know that that's a whole nother tangent, but the person can get more of a connection to you and you guys build a rapport faster and then when you live stream again if you're consistent, which is a key and you have set days or times that people kind of get into their routine and their schedule you build that rapport and next time they pop in you'll remember their handle and you'll be like, Lyric Kinard (11:47.081) Yeah Sondrasa (12:12.566) So and so it's so great to see you. How is that thing that you were doing the last time we were talking? Right? And that immediate feedback is so important. So it really just depends on how much connection you want to have with your community. Lyric Kinard (12:21.918) So this is... Lyric Kinard (12:26.421) I that's so important, right? When we begin to think about how we want our business to look, to understand what we want, our personality, what we need as an individual, for instance, if you really don't want to deal with people, pre-recorded video is a thing that can help you connect with your audience, but you don't have to do all of the back and forth. You don't have to know what to say in the thick of the moment. But that immediate Sondrasa (12:50.584) Mm-hmm. Lyric Kinard (12:56.215) connection, like in a live Zoom class or a live stream, if that's what gives you joy, that's really important, right? If we don't have our personality and our values aligned with how we're creating our business, there's going to be friction, and it's going to be hard. Sondrasa (13:16.578) It really is well and another thing kind of Circling back the monetization aspect right you kind of have to think about okay How am I making my money if you want a payday right now? Streaming and a lot of times video creation is not gonna be for you You know for streaming you have a lot of groundwork that you have to put into just Building whether you're using a phone or webcam and a microphone You know, I have a computer system that is catered to me. I do quilting content So I have six cameras in my office I've got wireless microphones up but I've been building this over eight or nine years when I first started I just had a dinky little webcam and a blue yeti microphone, which is really typical for a starting streamer and you just build from there, but Lyric Kinard (13:47.666) you Lyric Kinard (13:56.329) Ha Lyric Kinard (14:00.874) Right. Sondrasa (14:11.924) You have to put that groundwork in to be able to become an affiliate and then a partner if you're working on Twitch or to get to the point where you're monetizing on YouTube because I could live stream right now on YouTube. I haven't spent as long on YouTube to build that community and to build the monetization up. So I am not Partnered I forget what it's exactly called, but like I cannot make ad revenue off of my videos yet, and they have Lyric Kinard (14:40.723) Right. Yeah, you have to have a certain number of watch hours and subscribers. Sondrasa (14:45.27) Right, and I'm almost there because I've been putting a little bit of ground work but the other thing for YouTube for their live streaming is what they call super chats and Twitch has tried Twitch and YouTube have this interesting relationship where they kind of borrow from each other and kind of like this person's Right, and we've seen it in other industries nothing new But they have a thing called super chats where the person watching some of these streams get tens of thousands of people watching it And so sometimes somebody wants their comment to really stand out You can pay to get your comment highlighted and to get it tagged and pinned at the top of of the chat box, right? So that way maybe your content creator will more likely see it and read and interact with you in that way so there are different ways to monetize it's just a matter of you know where your priorities are and what kind of time and effort you want to put into it. Lyric Kinard (15:45.79) Yeah, and on YouTube and Twitch, it's about building a community. I do know a lot of shop owners who will do a live stream on Facebook at a certain time and they do sales and it works really well for them. But this is a whole different thing. Let's talk about. OK, yes, of course, let's let's talk about. Sondrasa (15:53.859) Yeah. Sondrasa (16:00.833) It is and it isn't. Lyric Kinard (16:08.341) some of the technical aspects of live streaming versus creating a prerecorded video. What are, let's say somebody has the rudimentary ability to create and edit a video and put it up on YouTube. How is live streaming a little bit different than that? Technically, like what do you have to have set up? Sondrasa (16:32.002) song. Okay, so let's just as base, let's just kind of talk about in quilting in general, there are so many different ways to quilt a pattern or to sew a block, right? Same thing for video editing and live streaming. Just because I do it one way doesn't mean you can do it a different way, right? So we'll kind of get that out of the way first. So for me, Lyric Kinard (16:51.061) Mm-hmm. Sondrasa (17:00.738) There isn't really too much difference between my live streaming and my video content. A lot of my live streams are videos up on my YouTube. Because I record using OBS, which I have some workshops over on AVT that people can go check out if they want. Lyric Kinard (17:18.921) Fantastic people. Sondrasa (17:20.974) But anyway, so I use OBS and in doing so I am able to use my webcam and my mic to broadcast to my platform this being Twitch for the most part Lyric Kinard (17:31.771) Let's tell people that OBS is Open Broadcasting System. Software. Sondrasa (17:36.654) System software studio, whatever you your interpreter, but it's free. There is a free version You guys can can access if you go to OBS So OBS is a software that allows you to feed in your video input and your audio input the mic and the camera into the platform and Broadcast it out in simplest of terms, right? Lyric Kinard (17:45.203) And what does it do? Sondrasa (18:04.71) If you start kind of digging into the meat and potatoes of OBS, you can set up things that we call scenes that have alerts that can notify on your screen in live at time. You know, did somebody subscribe? Did somebody donate biddies? Did somebody, you know, just go buy a t-shirt off of your website? You know, you can program all those kinds of things. to happen in real time on OBS. So while you're streaming, can do that. Lyric Kinard (18:34.741) One of the things I love about it is you can set up your screen exactly like you want it with an overlay of your... company brand and URL so it's showing all the time. I've used it before to have my overhead camera be streamed on the big whatever on the big screen and then inset windows wherever and whatever size I want where it's a face camera so they see me talking and the overhead and you can drop in pictures and it's there's right. Sondrasa (19:07.628) You can set up a slideshow so you have all that going. The limitations, there really isn't. If you can think of it, you can do it. And there's plenty of tutorials on YouTube if you want to deep dive into certain aspects. But yeah, so for me, I use OBS to stream. But at the same time as I'm streaming to the platform, I've hit the record button. so that I'm also getting a high definition video of my live stream happening at the same time. that way, that way the stream goes out, it'll sit on that platform. Twitch, their videos will stay up 30 to 60 days, depending on if you have Amazon Prime versus if you stream to YouTube, then you can take that stream and convert it into a video that'll sit there on the platform forever until YouTube's policies change now I can take what I just recorded and this is what a lot of content creators do whether they're Creatives or their video gamers do tutorials they will take their live streams that they do on twitch They'll take the recording and then they'll edit that down. So they're kind of like having multiple Uses for the same content you only have to do it once and then you can cut it down trim it down into maybe a five minute tutorial video a clip reel you can trim it even further down and create an Instagram reel or a YouTube short so for me OBS and live streaming and video making kind of are all the same because I'm Multitasking with my content But I also if I'm just doing a regular video. I'm also using OBS too I don't have to stream right and it allows me to start and stop the OBS is on my computer, it's software and all of my cameras and my microphone are plugged in straight into my computer. Right? So I don't have three different cameras that all have SD cards that, was that camera charged? Did I forget to empty that one? Is there no room that I just recorded a 30 minute video and there was no room on that SD card and now, my god, I have to do it again. Right? Lyric Kinard (21:28.533) Right. Sondrasa (21:30.146) There's none of that second guessing for me, because I'm doing it all real time on OBS. I can immediately see what is happening on my computer. I can see there's audio bars if I've accidentally turned my microphone off, which I've done in the past. I can immediately see that, the audio input isn't receiving and there's a problem, instead of having to deal with it all in post-production. Lyric Kinard (21:56.79) And there is quite a learning curve with OBS, but it's absolutely doable. If I can do it, anybody can do it, for sure. Sondrasa (22:04.866) I mean, yeah, I mean you really Okay, so as somebody who who engages with a lot of an older generation It is so funny to me having those people say well, we're not very good with technology. we're not very good My mom's the one who taught me how to use a computer. She's the one who taught me how to play video games like You guys grew up with you know computers in your working life in the same respect as we did right so Lyric Kinard (22:34.015) Right. And I always remind my technophobes, especially from the sewing quilting world, you know, some of the machines that you use are far more technical to learn than learning OBS. So you can absolutely do it. Sondrasa (22:35.062) It's- Sondrasa (22:42.318) Mm-hmm. Sondrasa (22:47.768) Don't get me started on embroidery machines. my gosh. Yeah, look at embroidery machines. Embroidery machines, they have all these different file types that to me is confusing as get out. And so if you can handle learning all these different machines and being able to do, like, you can do this. It's pretty easy. Yeah. Lyric Kinard (23:09.813) Absolutely. All it takes is determination and giving yourself permission not to be perfect at the start and just plugging away. You're not going to break anything. Nobody's going to die. Just keep working at it and learning. Sondrasa (23:26.008) Think of it as, you know, just playing around, right? Stop putting so much stress on yourself about it. It's really not that big of deal. And if you decide you don't like it, you don't have to do it. No one's saying you have to. Lyric Kinard (23:29.333) Mm-hmm. Lyric Kinard (23:39.424) That's so good. Sandrasa, if you were looking at your future ideal business, if you imagined that there was an easy button, snap, and it's done, right? Wouldn't I know, right? But what would it look like? And what would your online connection and community, is there video involved in it? How does that look? Sondrasa (23:42.082) yesterday. Sondrasa (23:53.678) Wouldn't that be nice? Sondrasa (24:07.48) So that's kind of, I love that question because that's kind of what I'm trying to realign myself back to now because I've been so focused the last two or three years on solely the patterns business and growing that and being on the more industry facing side. I've really missed live streaming. I took the last year off from live streaming because I just couldn't juggle all of it. And for me, My future is live streaming and pattern writing, right? It's building community that's not focused on meta and Instagram, right? Because that algorithm is constantly changing all the time. And yes, I have my newsletter that I've been building up and that's great, but that isn't an instantaneous for me, right? So for me, the future of my business and my easy button is still going back to live streaming. Rebuilding my community on discord, which is a huge community platform by the way So if you're interested in that people should go check that out if you want a meta alternative, But so that that's kind of where my focus is on is, you know Rebuilding that community and that instant gratification because I'm an extrovert sitting in my studio all day, talking to myself. If I'm gonna do that, I might as well turn the button on and talk to myself in front of people, right? Yeah. Lyric Kinard (25:31.957) You Lyric Kinard (25:35.614) I getcha, I completely get you, you and me both, that interaction, I live for it. And when you think about it, even if you're not monetizing people watching you, it is such a useful add-on to a merchandise business, to a product business, right? Because how do people learn your pattern? How do they see it? How? Sondrasa (25:39.32) Yeah. Sondrasa (25:48.92) Mm-hmm. Lyric Kinard (26:02.761) Do they understand your story so they're interested in you as a designer? Sondrasa (26:07.65) Well, and like with any business, know, the name of the game is diversifying, right? And it's the same kind of thing with streaming. You're not necessarily going to make a complete living. I mean, there are people just doing streaming, but there's also ways you can monetize things like Discord, you know, to do community nights and have it work kind of like a Patreon. And then when people... Lyric Kinard (26:12.831) Mm-hmm. Sondrasa (26:36.558) Start growing around you and and really investing their time and they watch you build something From the ground up or work on say this this quilt from block one to 99 They're invested in that story. They want to see you succeed Even if they can't financially support you they want to put it out there and help you so it can get out there, right? It's It's just making sure that you kind of keep in mind that you're building a community of people, not a community of like money bags, right? Cause everybody needs social connection more now than ever, right? And there's so much more to us growing and flourishing than just money. mean, money does buy my food and keeps it in the fridge. And so I like the money. It is important, but there's so much more. Lyric Kinard (27:14.047) Right. Lyric Kinard (27:19.091) Bye. Lyric Kinard (27:28.501) It is important. Sondrasa (27:35.68) to it than just, you know, monetization, which I know is really important for a lot of people, but you gotta, it takes a lot of hours and you gotta get used to talking to yourself. You know, you gotta be used to that chat room having zero people or one person, right? And you've, the best tip that I ever got for live streaming was you have to remember that every moment is somebody's first impression of you. And so when somebody comes into your stream, If they just see you doing this, that's not engaging. They don't want to stick around for that. But if you're bubbly and excited and talking and just commenting randomly about all these things, that's engaging. That's what you want people to feed off of your energy, right? Lyric Kinard (28:23.145) That is the gold nugget for this episode. That is so good. I'm going to write that somewhere. Every moment is somebody's first impression of you. It's perfect. And when we keep in mind that what we're doing is serving our community, even though we're creating merchandise to sell, we are monetizing our skills and teaching them as courses. The way Sondrasa (28:26.562) Yeah. Sondrasa (28:33.539) Exactly. Lyric Kinard (28:52.937) that we're approaching our customer, if we are approaching them as community members and as serving them, then it becomes an authentic kind of full circle thing, right? They buy your pattern and then they watch you make it and they understand more about it. You offer this community the gift of joy and creativity as they learn by watching you create something and then maybe they go and buy whatever merchandise that you're talking about on there, even if you're not like pitching it. Sondrasa (29:27.95) Yeah. Well, and sponsorship opportunities too, right? Like I've been sponsored by places like HelloFresh, you know, because they want to tap into my community too, right? There I'm going, if you have affiliate links, that's one way to do it. You do sponsor streams, you do sponsor videos, things like that. And I think that's one thing where our industry needs to catch up to other industries like woodworking, because woodworking community and industry. The manufacturers and all of them understand that sponsoring these videos are important because they're accessing a community straight on the ground level. They're not coming from this high and mighty corporation. They are getting in through a computer, through a TV, right? And other industries, know, our industry and other corporations need to think about that too. There are plenty of people. Lyric Kinard (30:20.573) Yeah, they think more in terms of brand ambassadors, but those relationships, I mean, you have to think they're fantastic. I mean, we encourage a lot of collaborations like that, but when you, that's a whole nother episode, I think. Sondrasa (30:31.384) Yeah. Sondrasa (30:36.63) It is, but it feels a little more strict and not as fluid, especially... I know that our demographic as quilters, our customer is an older generation, but people need to remember that younger generations are coming up and they have a more modern approach and they are going to need more flexibility. Lyric Kinard (30:41.939) and not two-way. Sondrasa (31:03.642) in marketing, in the way we approach them and the way we reach them. Lyric Kinard (31:08.925) and you have to go where your community is. it might be Twitch, Discord, Discord. That'll be interesting to look at. Sondrasa (31:16.534) I love discord if you want to talk about discord sometimes we can do a deep dive on that because that's a creature in and of itself but live streaming whether you're on Twitch whether you're on YouTube I've streamed on whatnot there are so many different platforms that you can kind of do it now and focus and honestly you can do it on your own website you can set up live streams and that kind of thing if you have that hosting capability but Lyric Kinard (31:20.041) Hahaha Lyric Kinard (31:38.293) Mm-hmm. Right. And if I remember right, OBS lets you stream to different platforms all at the same time. Sort of. Sondrasa (31:49.068) Well, so that you've got to remember look at your contracts. cause like for me, I'm an affiliate with Twitch for the longest time. It meant that I couldn't dual stream because they didn't want they Twitch had exclusive rights over my content for 24 hours. And then I could upload it to somewhere else. but now they are kind of approaching a more modern thought because tick tock. Lyric Kinard (32:00.469) Hmm. Lyric Kinard (32:09.695) Gotcha. Sondrasa (32:17.504) allows live streaming as well. And a lot of people were choosing to go over there if they were going to spend their time streaming, then over on Twitch. But so now there's dual streaming is allowed. So I can I can stream on Facebook live, I can do YouTube, I can do TikTok, and I can do Twitch all at the same time if I wanted to. Right? That that's an option. But you have to remember with that, putting yourself out there, that's a whole lot of chat. Lyric Kinard (32:39.669) you Sondrasa (32:46.242) whole lot of different boxes that you gotta be paying attention to. So... It's something to think about. Lyric Kinard (32:48.468) That could be a lot if you're ADD and able to pay attention to 10 things at once. Sondrasa (32:55.778) Well, and that's where you kind of, you know, start out small, focus on one platform and growing there, right? You know, Twitch might not be for you if you want to focus on video content and just have, cause for video content creators over on YouTube, you can use streaming as a, membership perk that only people who are members of your page, get access to that live stream. Lyric Kinard (33:00.945) Mm. Right. Lyric Kinard (33:18.249) You Sondrasa (33:24.034) right so that's one way to monetize it Lyric Kinard (33:24.085) That's a good thought. Excellent. Well, Sondra, I can't wait to see where you go next and what you're doing. And we're definitely going to have to get back together for part two when you're ready. And we'll talk about Discord because it is a super fun platform. Sondrasa (33:30.584) Yes, dear. Sondrasa (33:47.305) I love it, yes. Lyric Kinard (33:48.732) Yeah, and finding especially the younger audiences in the arts and quilting and crafting world and pulling them in. mean, they're out there. They're all over the place. So you can't say they're not there. You just have to go where they are. Sondrasa (34:00.814) Yeah? Sondrasa (34:07.736) Well, and we saw a huge surge during COVID, right? Joann's had a market report before they've gone under that showed that younger generations were coming out in droves to start creating and making masks and more traditional kinds of clothing and things. They're there. It's just a matter of tapping into it and getting them hooked so they don't go, you know, craft hopping to something else, right? Lyric Kinard (34:11.657) Mm-hmm. Lyric Kinard (34:35.029) Right. Yeah. Serving our community. Well, Sandrasa, thank you so much for your time with us. I have a surprise off the wall question to ask you and you can answer off the wall if you want. What is the last thing you made? Sondrasa (34:41.55) Thank you for having me. Okay. I always do. Sondrasa (34:53.858) The last thing I made, like quilting rise, are just in general. Lyric Kinard (34:58.213) It can be anything. Sondrasa (35:00.718) Quilting rise so well so the last thing I finished creating was actually that that quilt there with that little gecko on it that has some English paper piecing Yeah Lyric Kinard (35:10.345) Lovely. Okay, gecko quilt. And what was a knot quilt thing that you made? Sondrasa (35:14.882) Get your clip. Non quilt thing that I made so I I do a lot of cooking. I love to cook and bake so the last thing that I made was banana pudding for Easter and I I put all sorts of like cool whip and Condensed milk and all that kind so it's like the super rich fatty like you're gonna gain ten pounds Just looking at it, and I use Chessman cookies Lyric Kinard (35:23.605) Mm-hmm. Lyric Kinard (35:39.837) my gosh. Sondrasa (35:45.102) Instead of Nilla wafers because Nilla wafers don't really taste very good anymore. So you use the Chessmen Pepperidge farm. Yeah, so yeah Watch the fat girl talk about food Lyric Kinard (35:45.237) Hmm? Lyric Kinard (35:54.343) Hmm, guess what I'm craving now? No, no, my friend. That's totally what I'm craving now. You know what I just started doing? We have a new grill and I got a little smoker tube. I learned how to smoke cheese. my gosh. Sondrasa (35:58.658) Yeah. Yeah. What? Sondrasa (36:08.758) That's fantastic. We have a smoker, we have a pit boss, and my favorite is carnivas. Smoking carnitas and then, ugh. Now I'm hungry. Lyric Kinard (36:15.271) Hmm, absolutely. Me too. Me too. We're gonna have to deal with it. All right. Well, thank you so much, my friend. Where can people find you? Sondrasa (36:24.078) Yup. Thank you for having me. So you can find me on artquiltsbydesign.com. That's my main website. You can find me on Instagram at Sandrasa Sews. yeah, yeah, Sandrasa Sews. Sorry, had to spell it in my head. And then if you're looking for me on Twitch, I'm at twitch.tv slash Sandrasa. So, yeah. Lyric Kinard (36:40.499) with 1S. Right. Lyric Kinard (36:53.076) Alright, and friends, we'll have all of those links in the show notes so you can go find her amazing patterns. I really love the quilt she makes. They are beautiful. Until we see you again, thanks, Sandrasa. Bye-bye. Sondrasa (37:05.336) Thank you. Bye.

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