May Monthly Theme: (DO) Lead Me On!

What is a lead magnet? How is it used? Is it effective? Are you giving away too much?

“Here’s the thing, nobody cares about your free newsletter. At least not right now. When someone first lands on your site… you’ve got 30 seconds or less to make them an irresistible offer to give you their email address.” – Jonny Nastor,

A lead magnet is a free offer or special deal given to customers in exchange for their contact details. The goal of a lead magnet is to attract new customers and generate leads for your business. Lead magnets can help you increase website traffic, generate more leads, build relationships with potential customers, and increase sales.

“Also known as a “bribe-to-subscribe” offer, a lead magnet is a way to get your visitors’ information in exchange for something valuable.” – Daria Voronina,

There are many different types of lead magnets that you can use, but some of the most popular include:

  • eBooks: a great way to share your knowledge and expertise with your target audience. You can write an eBook on any topic that is relevant to your business.

  • Checklists: a great way to help your target audience get things done.

  • Webinars & Mini-Workshops: a great way to connect with your target audience and share your knowledge and expertise live.

  • Free samples: you can offer free samples of your product as a lead magnet. This is a great way to get people interested in your work and to encourage them to buy more of your products.

Other types of lead magnets include calculators, templates, infographics, free trials, and discount codes.

To see the full post, including tips for creating effective lead magnets, join the Academy here:  Membership is free and available to all makers who want to create a business teaching what they love online.

    This month in the Academy, join us on May 3rd for a live work session to Create a Lead Magnet (open to the College of Continuing Education for paid memberships).