March Monthly Theme: Where to Post Videos on Social Media

A sea of choices for social media platforms serve as invaluable tools for sharing expertise and fostering connections. Let's compare options.

With its expansive audience and robust search capabilities, YouTube offers unparalleled visibility for educators.

Use YouTube to establish your authority and foster trust and credibility among viewers. Showcase your techniques, share insights into your creative process, and provide valuable tips and tutorials.

With over two billion logged-in monthly users, the platform boasts a diverse and global audience eager to discover new content. The key is understanding YouTube's search engine optimization (SEO) features. You'll need to craft compelling titles, descriptions, and tags, and create eye catching thumbnails in order to capture new views.

Instagram has become a potent platform for visual storytelling and bite-sized content. With over a billion monthly active users, Instagram's Stories and Reels is optimal for short videos, quick tips, behind-the-scenes moments, or captivating time-lapse demonstrations. Instagram's IGTV videos can be up to an hour long, enables crafters to share longer-form video content, such as in-depth tutorials, workshops, or interviews.

With over 2.8 billion monthly active users, Facebook provides a massive audience. Facebook's native video player allows for seamless playback of video content directly within the platform. And Facebook's live streaming feature is easy to use and helps connect with your audience in real-time. Additionally, Facebook's robust advertising platform allows you to target video content to specific audiences based on demographics, interests, and behaviors.

And while you might not immediately think about using TikTok, it offers a playful platform to tap into a younger audience. TikTok encourages creativity and innovation, allowing users to experiment with different video formats, editing techniques, and trends to create unique and entertaining content. TikTok can also reach a wider audience beyond existing followers, since its algorithm prioritizes content that resonates with users, regardless of the creator's follower count. TikTok initially had a 60-second limit for videos, which has expanded to 3 minutes to accommodate longer-form content.

This month in the Academy, we're talking about sharing videos. Join in the discussion by joining the membership (it's FREE) here:

Categories: : Monthly Theme