January Monthly Theme: Crafting Irresistible Online Courses

Engage your students by creating helpful courses that solve their problems and meet their needs.

Creating a video course in the crafting and quilting world is a fantastic way to share your skills and expand your teaching business. But how can you ensure your course stands out in a busy online landscape? It’s all about creating a course that’s as inviting and dynamic as your favorite handmade project.

Understand Your Audience’s Needs

Start by researching your audience’s skill levels and goals. Are they beginners or advanced? Engage in online communities and surveys to understand their questions and needs. If potential students don’t see a solution to their problem, they won’t be interested.


Offer a Range of Courses

A diverse course catalog can attract a wide audience and turn happy students into repeat customers. Offer beginner, intermediate, and advanced courses, and break down complex topics into smaller, manageable classes. For example, a quilting instructor might offer a beginner course, an advanced design class, and specialized topics like eco-friendly fabrics.


Structure Your Content

Strong structure makes your course engaging. Divide lessons into manageable sections:

  • Introduction: Tools and materials overview.

  • Step-by-Step Tutorials: Clear, actionable instructions.

  • Recap and Practice: Summarize and offer exercises.

  • Enhance learning with videos, downloadable PDFs, and quizzes.


Show, Don’t Just Tell

Crafting is visual, so your course should be too. Use high-quality video to demonstrate techniques with close-ups and multiple angles for clarity and professionalism.


Infuse Your Personality

Let your personality shine! Share anecdotes, showcase your workspace, and display your passion. A personal touch builds trust and makes learning enjoyable.


Engage with Your Students

Keep the conversation alive through live Q&A sessions, comments, or private groups where students can share progress and ask for help. A supportive community encourages loyalty.


Offer Free or Low-Cost Introductory Courses

Attract new students with short, free, or low-cost courses. These lead magnets, like mini-courses or downloadable resources, give a taste of your offerings and encourage future purchases. Provide valuable content to build trust while directing students to paid courses for more in-depth learning.

By understanding your audience, offering varied courses, and creating engaging content, you can attract students and foster repeat business. Thoughtful planning and continuous updates will help your course catalog thrive!

If you’d like to go deeper on course creation, we’d love to invite you to the AVT Membership!

It’s absolutely free to join, and we offer a range of courses and resources to help you conquer video teaching - including our upcoming Promo Video Challenge and Video Making Crash Course! Join AVT for free for the full scoop.

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