How to Price Your Online Course as an Artist or Creative Teacher
Rebecca Campbell 
Struggling to price your online course or workshop? Learn how creatives set fair rates—plus join a free live seminar with Cynthia Deis.
How to Price Your Online Course (Without Guessing)
If you’ve ever struggled to price your course or workshop, you’re not alone.
Most artists and creative teachers pick a number based on what feels reasonable… or what they see others charging.
And then one of two things happens:
The class fills, but the income doesn’t feel worth the effort
Or the price feels too high, and no one signs up
Neither of those is a marketing problem.
It’s a pricing problem.
Why Course Pricing Feels So Unclear
Pricing creative work - and especially teaching - is different from selling a product.
You’re not just pricing:
The class itself
The materials
You’re also pricing:
Your experience
Your preparation time
The structure of your teaching
The long-term sustainability of your business
Most people aren’t shown how to think about all of those pieces together.
So they guess.
What Actually Makes a Course Price Work
A strong course price does more than “get students in the door.”
It allows you to:
Teach without feeling drained or underpaid
Continue offering the class over time
Build a business that supports your life—not just your students
That requires a different way of thinking about pricing.
Learn How to Price Your Courses (Free Live Seminar)
That’s exactly what we’ll be talking about with Cynthia Deis in an upcoming live seminar inside the Academy for Virtual Teaching.
Cynthia has spent years working at the intersection of art and business—from selling her own work to running a long-time brick-and-mortar bead shop to helping artists build sustainable creative businesses.
She brings a practical perspective on pricing that comes from real-world experience working with artists, customers, and creative entrepreneurs.
Event Details
Live Seminar with Cynthia Deis
April 29th, 4:00 PM Eastern
This live seminar (and the limited-time replay) is included with a Free Academy membership.
What You’ll Learn
In this session, we’ll explore:
Why most course pricing doesn’t hold up over time
What to consider when pricing a workshop or online class
How to price in a way that supports your time and energy
How to stop second-guessing your numbers
How to Attend
This seminar is free for members of the Academy for Virtual Teaching.
If you’re not a member yet, this is a simple way to step in, join the free community, and learn something immediately useful.
About Cynthia Deis
Cynthia Deis is an artist, educator, and business consultant based in Raleigh. She has worked across many areas of the creative industry, including retail, wholesale, and education.
She is the former owner of Ornamentea, a bead and craft supply store, and co-founder of Pop-Up Raleigh. Today, she teaches and consults with artists and creative businesses across the U.S. and Canada.
Learn more:
We’ll update this article with key takeaways and practical pricing insights after the live session.
The full recording will be available to Academy members for a limited time before it moves into our paid training vault.
If you’ve been thinking about joining, this is a good moment you’ll be able to attend live or watch the replay while it’s still included.
Join the AVT’s Private Membership for FREE
Categories: : Guest Seminar