Stop Building Workshops NO ONE SIGNS UP FOR!
Create Your Next Craft or Art Workshop Knowing Exactly What Your Students Want
Click now to watch this 2m intro video.
A day-by-day, LIVE, guided process to validate your idea,
create marketing content, and prepare you to open registration, and get paid
BEFORE you create any course content.
15 day action based guarantee.
Replays of lives included, permanent access to lesson materials.
4 weeks of community support.
Secure checkout.
Starts March 2 - 27, 2026
Enrollment closes March 4th at 11:59 pm ET.
Seat count limited.
CREATE POWERFUL AND EFFECTIVE MARKETING CONTENT
"I've only sent out the first of three emails to my list and already have 8 paid enrollments! The messaging was so much better - I got a 63% open rate on that first email!
I'm not even holding my first zoom for another month!"
Roxane Lessa
Art Quilter
Typical first enrollment is 6 to 15 paid seats. You choose.
You've Been Sitting On Your Workshop Idea For TOO LONG
You have a workshop idea percolating in the back of your mind but ...
You simply haven't had time to get it done.
That idea gets buried in ‘someday.’
You haven’t had the push to finally make your idea a reality.
You are so bogged down worrying about creating the course that you freeze.
You think you might not have a website or a big audience. It all feels so overwhelming.
We Start This Together In...
LIVE March 2 - 27
Weekday tasks drop March 2 - 20
Check in with your community daily
Live Coaching Sessions March 2nd, 9th, & 27th
PRE-SELL YOUR ART OR CRAFT WORKSHOP BEFORE YOU BUILD IT!
This program flips the course creation process:
you’ll validate your idea, write your marketing materials,
open your sales page,
and enroll real students before you create a single lesson.
- WEEK 1 - Plan and Market Test Your Course: Course Description Worksheets, Workshop Pitch Scripts That Speak Directly to Your Ideal Students, Live Coaching Call.
- WEEK 2: - Build Your Marketing Machine: Photos, Live Checkout Systems, Testing Checklists, Sales Page Copy & Video Scripts, Sales Page Templates.
- WEEK 3 - Create Your Outreach System: Email Pre-Sell Sequence, Onboarding Email Swipe Sheets, Social Media Plan and Templates, Open Enrollment. Live Coaching Call.
- Bonus Week - Community Support and Final Coaching Call.
RIGHT NOW Is The Perfect Time
To Build Your Workshop Launch System!
❌ This Is NOT a Course Creation Program
You won’t be writing lessons, recording slides, or filming videos in this program.
✅ This IS a Market Testing and Sales System Building Program
You’ll focus on building the offer, the messaging, and the registration system
so that beta students are enrolled and ready to learn and give you feedback when you create your workshop.
Sell Out Your Next Course BEFORE You Build It
Have PAID students ready and waiting for your workshop then build it WITH their input.
In just 15 easy steps over 3 weeks, you will be ready to welcome real, pre-paid students into your next workshop adventure.
Get ready to build your course with live feedback, knowing that is exactly what your students want!
You’re an artist, crafter, quilter, or maker with a course idea just waiting for the "right time" to make it happen.
You want to generate income from your knowledge and creativity.
You’re new to teaching or want to launch a fresh offer.
You want support, structure, and someone walking the path beside you.
You are SO TIRED of waiting for "someday" and are ready to GET IT DONE!
You are already comfortable on live Zoom or recording tutorials and just need motivation to begin.
You Don't Have To Struggle Alone -
Let's Do This Together!
Community for Accountability
Coaches for Expert Guidance
EASY WEEKDAY TASKS AND instructions
20 guided tasks to build your workshop step by step. One lesson will open each weekday for four weeks.
aN ENCOURAGING community TO HOLD EACH OTHER ACCOUNTABLE
Access to our private membership platform - report to your colleagues to keep you accountable. you'll be asked to share your work and receive and give feedback to each other.
templates for emails, offers, and pages
You will get swipe files for emails, sales pages, and a plug-and-play launch plan. Save yourself hours and simply customize messaging with your own voice.
ZENLER PLATFORM TUTORIALS
(OR USE YOUR CURRENT WEBSITE)
Zenler* tech tutorials so you’re never stuck on the technical issues.
YOU HAVE AN EXPERT TO ASK!
Three live coaching sessions to get your specific questions answered in real time!
REAL TIME EXAMPLE AS LYRIC
BUILDS HER OWN WORKSHOP
Watch Lyric launch her own workshop alongside you, so you see examples of every step.
* If you don't already have an online course platform, Zenler is an all-in-one platform where you can build a full website, build marketing funnels, create your email list, and host your online workshops on zoom or pre-recorded. You're on a Zenler website right now! They have a 30 day free trial so you can test out this entire process, including running the workshop, without paying in advance.
Meet Your Mentor: Lyric Montgomery Kinard
Hi, I’m Lyric Kinard — and for decades, I’ve taught creative workshops to thousands of students around the world, both in person and online.
I’ve launched dozens of successful courses in quilting, surface design, and fiber arts and helped hundreds of other creative teachers bring their workshops online through the Academy for Virtual Teaching.
Along the way, I learned that the most important step isn’t building the course — it’s knowing how to invite students in. That’s what this Lab is about: helping you craft your offer, open enrollment, and welcome real students before you create a single lesson.
If you’ve got something to teach but haven’t known how to begin, I’ll walk with you through the launch process. You don’t need a finished course. Just your skills, your voice, and a plan.
Let’s build your launch system together.
What to Expect Each Week
Week 1
- Live Kickoff Meeting
- Commitment is Key, Why and What
- Your Student's Experience
- Your Course Name, & Tagline, Promise, Outcome
- Sales Page Draft & Payment Systems
- Focusing on Benefits vs Features
- Daily posting to the group to keep each other accountable
Week 2
- Interview 5 Warm Leads, Share Your Offer & Request Feedback
- Content Pillars for Messaging, Photography
- Your Origin Story, Objection Reframing
- Sales Page Copy & Page Design
- Sales Page Video & Registered Student Video & Workflow Testing
- Daily posting to the group to keep each other accountable
- Live Check-In meeting
Week 3
- Promotional Emails and Welcome Email Sequence
- Update Your Socials & Links, Announce Enrollment
- Early Bird + Bonus Reminder, Testimonial or Preview
- Final Call, Close Registration, Onboard Students + Prep to Deliver
- Daily posting to the group to keep each other accountable
Live Coaching Calls for Support
What is the time commitment?
Each daily step (weekdays for 3 weeks) includes an action that takes 20–30 minutes. You can do it in your morning coffee time or during lunch. And if life gets in the way? You’ll have lifetime access to catch up later.
What if I miss a day and fall behind?
All lessons are recorded and added to your dashboard, so you’ll never miss a thing. You can watch anytime, on your own schedule.
What if I don’t even know what I want to teach yet?
That’s exactly where we start. Week 1 helps you define your audience, your student's transformation, and the promise of your workshop. You’ll come out of those first few days with clarity and confidence about what you’re offering.
What if I don’t have a big email list or audience?
Great! This is actually the perfect way to start. We’ll show you how to reach out to a small audience (even just 5–10 people), price your offer, and find your first beta students. You don’t need a crowd—you need a connection.
Will there be live support?
Yes! We’ll host a live kickoff call and a wrap-up session to celebrate and connect. You’ll also have access to a private, distraction-free community space (not on Facebook!) where you can ask questions, share wins, and get support anytime.
How long will I have access to the course materials?
Rewatch lessons, refresh your skills, and learn at your own pace. Anytime. You'll have access to the course as long as the Academy for Virtual Teaching exists.
Will we be building the actual workshop?
No. This is not about making slides or recording content. It’s a launch challenge—you’ll get your workshop into the world, with paying students, before building the content. (Then you’ll deliver it with your students, not for them.)
Do I need any specific software or apps?
Lyric will be creating her demo course on the Zenler platform but she encourages you to use whatever platforms you already have in place. Zenler is an all-in-one platform that can fill all your needs if you are a new online teacher and has a 30-day free trial period.
Is this only for quilters?
No. It’s for all visual educators. If you teach through hands-on demos (fiber art, painting, sculpture, etc.), this is made for you.
Try the first week risk free.
Complete the Week 1 tasks.
If you do not feel confident in your pre sell plan, email support within 7 days for a full refund.
