A LIVE 3-WEEK LAB · COHORT BEGINS MAY 25
Launch Your Next Workshop. With Paying Students In 3 Weeks.
A live, guided lab for artists, crafters, and quilters ready to stop sitting on their workshop idea and start teaching it to students who've already said yes.
Click now to watch this 2m intro video.
LIVE COHORT
May 25 – June 19, 2026
CART CLOSES
May 24, 11:59 pm ET
INVESTMENT $185
Limited Seats
"I've only sent out the first of three emails to my list and already have paid enrollments!
The messaging was so much better - I got a 63% open rate on that first email!
I'm not even holding my first zoom for another month!"
Roxane Lessa
THE WORKSHOP THAT HASN'T LAUNCHED YET
You've been carrying this workshop idea around for a while.
You've thought about it. You've planned it (mostly in your head).
You know there are people who'd love it.
But somewhere between "I should teach this" and actually doing it, you got stuck.
- You don't know where to start, so you don't.
- You don't have a big email list or website, and the whole launch process feels like a mountain.
- You're worried about building the wrong thing — so you build nothing.
- You keep telling yourself "someday." And someday keeps moving.
Meanwhile, the people who'd love what you teach are still out there. Still waiting.
A DIFFERENT WAY TO LAUNCH
Here's what most teachers get wrong about launching.
The traditional launch goes like this: spend months building a workshop.
Record videos. Design slides. Write lessons.
Then try to find students.
Most of those workshops never sell.
Smart teachers do it the other way around: open enrollment first.
Build the workshop with the students you've already enrolled.
That's what this Lab walks you through. In three weeks, you'll:
- Validate your workshop idea through real conversations — not guesswork
- Write your sales page, email sequence, and social posts with templates and swipe files
- Open enrollment and welcome paying students
- Hear those students' real questions, hopes, and sticking points before you build a single lesson
You walk away with paid seats, a working sales system, and a workshop you know your students actually want — because they told you.
TYPICAL FIRST LAUNCH
5-15 PAID STUDENTS
THE PATH
Your 3-Week Launch Path
Each week ends with something tangible in your hands — not just "completed lessons." Here's what you'll have by the end of each one.
01
week one
Plan and Validate
By the end of this week, you'll have a clear workshop offer, a defined ideal student, and a draft sales page in progress. You'll know exactly what you're selling, to whom, and why they need it now.
Includes a live kickoff coaching call
02
week two
Build Your Marketing System
By the end of this week, your sales page is written, your messaging is dialed in, and your registration system is tested and ready. You'll have real feedback from warm leads — and a launch plan that's grounded in what your audience actually wants.
Includes a live midpoint coaching call
03
week three
Set Your Outreach System in Motion
This is the week you go live. Your emails go out, your social posts roll, your sales page opens. By the end, you'll have onboarded paying students into your next workshop — and you'll be ready to deliver it with their input.
04
week four
Open Enrollment
A bonus week of community support to prep for delivery, debrief your launch, and celebrate alongside your cohort.
Includes a live final coaching and celebration call
WHAT'S INCLUDED
Everything you need to launch.
01
15 Guided Steps, Delivered Daily
A new lesson opens each weekday. Each step is a 20–30 minute action — doable over morning coffee or your lunch break.
02
Three Live Coaching Calls
May 26 Live Kickoff Call
June 8. Mid-Point Check-In
June 19 Final Coaching & Celebration.
03
A Private, Encouraging Community
Not on Facebook. A distraction-free space to share your work, get feedback, and stay accountable with other artists launching alongside you.
04
Templates and Swipe Files
Sales page templates, email sequences, social media plans, video scripts. Plug-and-play, then customize in your own voice. Save yourself dozens of hours.
05
Tech Tutorials (Zenler or Your Existing Platform)
If you already have a website, use it. If you don't, Zenler is an all-in-one platform with a 30-day free trial — and you'll get step-by-step tutorials for setup.
06
Watch Lyric Launch Her Own Workshop
A real launch happening in real time, alongside you — so every step has a working example.
IS THIS FOR ME?
This is for you if…
- You're an artist, crafter, quilter, or maker with a workshop idea waiting for "the right time."
- You want to earn income from your knowledge and creativity.
- You're new to teaching online, or launching a fresh offer.
- You're already comfortable on Zoom or recording tutorials — you just need the structure and the deadline to finally launch.
- You're tired of "someday" and ready to get it done.
MEET YOUR MENTOR
Lyric Montgomery Kinard
Hi, I'm Lyric.
For decades, I've taught creative workshops to thousands of students around the world, both in person and online.
I've launched dozens of successful courses in quilting, surface design, and fiber arts. And through the Academy for Virtual Teaching, I've helped hundreds of other creative teachers bring their workshops online.
Along the way, I learned something most launch advice misses: the hardest part isn't building the course. It's knowing how to invite students in.
That's what this Lab is about. You don't need a finished workshop. You don't need a big email list. You just need your skills, your voice, and a plan.
I'll walk with you through every step.
What is the time commitment?
Each daily step (weekdays for 3 weeks) includes an action that takes 20–30 minutes. You can do it in your morning coffee time or during lunch. And if life gets in the way? You’ll have lifetime access to catch up later.
What if I miss a day and fall behind?
All lessons are recorded and added to your dashboard, so you’ll never miss a thing. You can watch anytime, on your own schedule.
What if I don’t even know what I want to teach yet?
That’s exactly where we start. Week 1 helps you define your audience, your student's transformation, and the promise of your workshop. You’ll come out of those first few days with clarity and confidence about what you’re offering.
What if I don’t have a big email list or audience?
Great! This is actually the perfect way to start. We’ll show you how to reach out to a small audience (even just 5–10 people), price your offer, and find your first beta students. You don’t need a crowd—you need a connection.
Will there be live support?
Yes! We’ll host a live kickoff call and a wrap-up session to celebrate and connect. You’ll also have access to a private, distraction-free community space (not on Facebook!) where you can ask questions, share wins, and get support anytime.
How long will I have access to the course materials?
Rewatch lessons, refresh your skills, and learn at your own pace. Anytime. You'll have access to the course as long as the Academy for Virtual Teaching exists.
Will we be building the actual workshop?
No. This is not about making slides or recording content. It’s a launch challenge—you’ll get your workshop into the world, with paying students, before building the content. (Then you’ll deliver it with your students, not for them.)
Do I need any specific software or apps?
Lyric will be creating her demo course on the Zenler platform but she encourages you to use whatever platforms you already have in place. Zenler is an all-in-one platform that can fill all your needs if you are a new online teacher and has a 30-day free trial period.
Is this only for quilters?
No. It’s for all visual educators. If you teach through hands-on demos (fiber art, painting, sculpture, etc.), this is made for you.
Try the first week risk free.
Complete the Week 1 tasks.
If you do not feel confident in your pre sell plan, email support within 7 days for a full refund.
